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Oakley

Responsive Redesign

Project Summary

Role
UX Designer
Project Duration
18 Weeks
Team
4 UX Designers
4 Visual Designers
Live site
http://oakley.com/
The Ask

Create a responsive ecommerce site that embodies Oakley's motto, "The relentless pursuit of performance beyond reason".

Responsibilities
  • Develop a site map and product taxonomy that exposes the breadth and depth of Oakley's products and brand content.
  • Create wireframes and prototypes that communicate how users can efficiently browse the new site.

Sample Deliverables

A wireframe of the product detail page at wide resolutions

A collection of wireframes of the product detail page at narrow resolutions

A diagram explaining horizontal scrolling behavior

A wireframe of the athlete detail page