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Puma

Adaptive Global Site

Project Summary

Role
UX Designer
Project Duration
2013 to Present
Team
3 UX Designers
3 Visual Designers
10 Engineers
Live Site
http://puma.com/
The Ask

Create an adaptive, global ecommerce site that merges Puma's brand content with a top tier shopping experience.

Responsibilities
  • Oversee the development of the global site
  • Compile a functional specifications document detailing existing design
  • Adapt existing designs to new requirements
  • Consult with engineers during the build process to ensure a world class site fitting of the global Puma brand

Sample Deliverables

My primary responsibility on this project was to ensure the designs were clearly communicated to the engineering team, and where necessary, update the design to accomodate new requirements uncovered during build.

A sample page from the Functional Specifications document depicing the home page carousel A sample page from the Functional Specifications document depicting the product detail page A sample page from the Functional Specifications document depicting the scaling behavior of the subcategory page