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World Kitchen

Responsive Site Design

Project Summary

Lead UX Designer
Project Duration
18 Weeks
3 UX Designers
3 Visual Designers
10 Engineers
Live Site
The Ask

Create a unified responsive ecommerce site for World Kitchen that is flexible enough to showcase each of the company's six brands while leveraging a unified design system to ease maintenance.

  • Attend stakeholder interviews and identify project requirements
  • Present the client with both polished designs and rough concepts
  • Develop wireframes, site architecture, and a detailed functional specifications document
  • Coordinate build efforts with the engineering and visual design teams

Sample Deliverables

Though the site was to become the "digital flagship" for World Kitchen's brands, it could not damage any of the deep ties World Kitchen had created with retailers like like Walmart and Target. To accomplish this, we recommended that World Kitchen focus on delivering content that only they could deliver.

Early in discovery, we identified that despite being popular with an older demographic, many of the brands, particularly Pyrex and Corelle, had significant activity on Instagram and Twitter. Knowing this, we helped World Kitchen to leverage that activity and show it directly on the site.

A wireframe of the pdp when viewed on a narrow screen

A diagram showing how the off-canvas mobile navigation pattern works

A wireframe showing the brand landing page template

A wireframe showing the store locator seach results page